CME and Professional Education clients count on us for...
Translating Course Directors' insights into compelling marketing copy
Optimal use of marketing funds, testing of new lists, audience segmentation
100% on-time, turnkey management of audience acquisition
Analysis and expert guidance on pricing, cost reduction, and growth opportunities
Tap new revenue streams in live events, online training and professional publishing
Details about our services
Click on the plus signs below for more information about each of our service areas
The Penzias Group is at the forefront of best practices in course marketing, having honed our expertise on nearly 1,000 such events. In developing your marketing communications strategy, we determine the optimal packaging and presentation of information about your course. The process begins with in-depth interviews with the course director that help us forge a messaging hierarchy and narrative that we hold consistent and reinforce throughout the entire marketing communications program. The result is course messaging polished to strongly resonate with prospective attendees.
We take a budget-oriented approach to audience acquisition. In developing a program’s customized marketing plan, we identify the optimal application of your marketing budget, steering you clear of lower-return investments in favor of those that generate greater returns. We identify outreach opportunities and lists to grow your target audience(s) and fine-tune marketing spend on each. This process includes cost and outcomes analysis of lists and their various subsets, and their impact on registration. We also examine patterns in the timing of registrations among different types of professionals and match your marketing schedule to what works best for your program’s specific dates and target audiences.
We pride ourselves on our track record of 100% on-time delivery of marketing programs. When we manage your course marketing, you can be confident that all the elements of the program will reach the target audience via a schedule that is optimized for your goals. Our services are turnkey: The Penzias Group devises a plan and budget for review and approval by the course director and administrator; once approved, our team delivers services on time from start to finish. This frees you and your staff to focus on other priorities while our team monitors marketing deliverables, deadlines and results.
We conduct thorough, top-to-bottom reviews of both the revenue and cost side of your course finances. In addition to analyzing historical marketing investments and returns on them, we'll present recommendations on tuition pricing and discounting, new list opportunities, and ways to improve the cost structure of your course. The result is a complete strategic plan focused on growth in course profits.
Through Business Development, we recommend new or more effective ways for you to further monetize your expertise. Recommendations may include spin-off courses, alternative channels such as online training, alternative course revenue models such as sponsorship, for-profit publishing, and entirely new events or teaching formats. We begin by understanding your unique situation – your goals, capabilities, and risk tolerance – and then develop a business plan based on the most appropriate direction, timetable and level of support for you.
The Web Services division at The Penzias Group provides site auditing, consulting, design, development, maintenance, and support services. Its technical team evaluates existing client sites and provides actionable recommendations to improve performance, reliability and use of web best practices. The web marketing team creates compelling sites that support our clients' marketing strategies with optimal design and messaging. We specialize in web work for products and services with highly complex or specialized value propositions, which are often outside the reach of mainstream web consultants.
About Penzias CME and Professional Education
The experience we'll put to work for your program or conference includes:
700courses & events